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Director of Brand and Communications

Location: Pittston, PA
Business Unit: Marketing

The  Director of Brand and Communications oversees Benco’s brand and marketing strategy. This position directs our in-house content and creative teams, our PR and social channel engagement team, and our events team.

The Experience We Are Looking For:

 

 

  • 10+ years of branding and communications leadership

  • Experience in B2B Enterprise Marketing

  • Experience developing and managing people

  • Experience in media, corporate communication and/or agency backgrounds are added advantages

Qualifications: The ideal candidate will possess:

 

  • Excellent verbal and written communications skills

  • Ability to delegate tasks while providing guidance and oversight to direct reports

  • A degree in Marketing or Communications, or equivalent work experience

Duties and Responsibilities: This person will:

 

  • Develop, implement, and manage the company’s marketing strategy to raise brand awareness, strengthen the brand, and establish long-lasting customer relationships.

  • Identify clear audience strategies and create programs that grow our customer base, drive loyalty, strengthen community, and increase brand trust.

  • Foster a culture of creativity by leading collaborative efforts and inspiring the creative team to deliver the best brand experiences.

  • Plan and manage the company’s PR activities, coordinating with external agencies as necessary.

  • Work in-tandem with the Marketing Research team on our digital marketing efforts around lead generation campaigns.

  • Plan and deliver top-notch internal and customer events (e.g., Lucy Hobbs and 40 Under 40).

 

 

 

Who We Are: It’s our mission to deliver success smile after smile.

Benco Dental is the largest privately owned, full-service dental distributor in the United States and has remained in the family since 1930—a family that now includes our more than 30,000 customers and over 1,400 associates in 45 states.

We provide more supply and equipment options than any other full-service distributor; including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians.

Why Join our Team?

  • We drive dentistry forward by leveraging innovative solutions and our caring family culture.

  • Family-owned for 80+ years

  • #19 Best Companies to Work for in Health Care

  • Annual Profit Sharing

  • Medical, Dental, Vision effective Day 1

If you enjoy working for a progressive company that is growth minded and values customers & associates we encourage you to learn more about our Benco family.  We are looking for driven professionals who want to play a key role in our future success.

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