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Vice President of Sales, Northeast

Location: Pittston, PA
Business Unit: Sales

The Vice Pesident of Sales is responsible for working with the Chief Revenue Officer to set and achieve company-wide sales, profit, market share, and customer delight goals for merchandise, equipment, teeth, services, and other company products and offerings.  This person oversees district and regional branch logistics and sales and equipment support personnel training programs, and sales of specialty products and services.  This assigned district includes Connecticut, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Vermont, Virginia and West Virginia and the teams of sales professionals. 

Who We Are: It’s our mission to deliver success smile after smile.

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 30,000 customers and over 1,400 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”

The Role We Are Looking To Fill:

The Vice President of Sales should build on and succeed in the following areas:


Sales and Profit Goals:  Responsible to deliver on district performance goals.

Excellence:  Set high performance standards throughout the Benco sales team. 

Market Share:  Monitor district and regional market share; set and achieve district and regional goals for market share growth.

Customer Satisfaction (NPX):  Monitor district and regional customer satisfaction; set and achieve district and regional goals for customer satisfaction.  Develop a culture in which customer satisfaction is encouraged and rewarded.

Budgets:  Develop district operating and capital budget.

Equipment Sales and Logistics:  Oversee district equipment sales, logistics, local inventory, and technology integration efforts, ensuring continuous improvement in sales, profitability and customer satisfaction.

Equipment Support Team:  Partner with district team creating a culture of teaming with sales and prioritizing the customer; providing valued, technical service work; and delivering profitable growth along with excellent customer satisfaction.


Team Development / Leadership Effectiveness:  Develop a highly skilled sales management team by coaching and empowering Regional Sales Managers (RMs) to improve leadership, organizational, planning, problem solving, selling, and esteemed work habits to deliver targeted outcomes.

Talent:  Attract, hire, develop and retain the best people for Benco to excel within the industry.  As a director team, set and drive company-wide standards of performance for district team members.

Compensation:  Play a leadership role in the development and implementation of Benco's compensation programs for RMs, sales reps, and equipment support techs within the district.

Training: Implement Benco's training program for sales reps, equipment support techs, and RMs within the district.


Strategic Vision:  Communicate Benco's strategy and vision to the district's sales and service teams.

Team Dynamics:  Set the tone and expectations for performance and activity.

Planning:  Monitor regional sales productivity and customer results.

Quarterly Promotions:  Set and achieve focused sales promotions per quarter.

Sales and Marketing Team:  Work collaboratively with peers and marketing.

Regional Asset Management:  Oversee regional/branch operations efforts such as equipment logistics, inventory management (serialized inventory), and accounts receivable.

Esprit de Corps:  Nurture a sense of team within the corps of RMs and Directors.

Market Knowledge:  Observe implementation of marketing programs and measure competitor activities through field travel.

Vendor Relations:  Interface regularly with key vendor partners, represent all of sales with assigned vendors, and manage manufacturer co-travels within district.

The Ideal Candidate Will Possess:

  • Bachelor’s degree in Business, Communications or related field or equivalent education/experience; Master's degree desired, not required

  • Ten years of sales management experience overseeing multiple geographies and leading leaders; strong sales and management background required. 

  • Ability to manage, coach, develop, train, and motivate leaders and associates

  • Exceptional communication skills;

  • People and change management skills

  • Solid computer skills

  • Project management to lead strategic work cross-functionally

  • Analytical skills with ability to foresee future growth and anticipate future challenges

  • Experience in building and maintaining customer relationships

  • Effective time management & organization capabilities with a focus on delivering superb management and coaching

  • Possess a dependable vehicle, valid driver's license, and an acceptable driving record

  • Ability to travel in assigned region as well as frequent overnight travel

Why join our team?

  • Bonuses available for region’s superior sales growth

  • Excellent compensation package, including a flexible benefits plan, a paid time off plan and a generous 401 (k) retirement plan

  • Annual Profit Sharing

  • Medical, Dental, Vision effective Day 1

  • We drive dentistry forward by leveraging innovative solutions and our caring family culture.

  • #19 Best Companies to Work for in Health Care

If you enjoy working for a progressive company that is growth minded and values customers & associates we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success.

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