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Chief Marketing Officer

Location: Pittston, PA
Business Unit: Marketing

This senior management role is based at our Home Office in northeastern Pennsylvania. Interested candidates must either live within a reasonable distance from the Home Office or be willing to relocate within a reasonable timeframe. 

Chief Marketing Officer at Benco Dental

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

  • Excellent Compensation Packages
  • Medical, Dental and Vision Benefits Effective on Day 1
  • 401k Package and Profit Sharing
  • Flexible/At Home Working Options
  • Associate Discounts and Community Giveback Programs
  • College Tuition Savings Program
  • Caring Family Culture Toward all Associates
  • Certified as a FORTUNE Great Place to Work
  • Opportunities to join resource groups that promote Diversity, Equity, and Inclusion
  • Family owned for 90+ years

Position Summary:

We are searching for an experienced and self-driven Chief Marketing Officer (CMO) to lead our marketing and supply chain teams. As CMO, you will play a key role in fulfilling our mission of driving dentistry forward by continually adding innovative solutions to our portfolio.  You will also develop marketing strategies that continue to build our brand and drive sales growth while increasing Benco’s profitability, market share, and inventory performance. In this role, you will directly oversee Brand and Communications; Consumables and Equipment Merchandising; Supply Chain; User Experience and Program Management; and Pricing and Marketing Analytics. This position reports to one of our two managing directors and is an integral part of our senior leadership team.

Do YOU Possess These Skills and Attributes?

  • Experience developing and managing people 

  • Excellent organizational and time management skills 

  • Excellent written communications and interpersonal skills  

  • Excellent presentation skills? 

  • Being customer-centric 

  • Experience in B2B enterprise marketing 

  • Experience with Customer Personas 

  • Hands-on experience with CRM (Microsoft Dynamics/SalesForce), Marketing Automation Tools (Hubspot) and SEO tools like Google Analytics, Google Adwords, HubSpot, and WebTrends 

  • In-depth knowledge of big data analysis 

  • Experience in media, corporate communication and/or agency backgrounds are added advantages 

Do These Responsibilities Interest YOU?

  • Develop, implement, and manage the company’s marketing strategy to raise brand awareness, strengthen the brand, and establish long-lasting customer relationships 

  • Analyze market share monthly and develop strategies for market share growth 

  • Work with other members of the senior leadership team to develop company’s strategic plans 

  • Oversee all customer and internal communications including our websites (i.e., and 

  • Oversee our event strategy for customers and internal  (e.g., 40 Under 40, Lucy Hobbs, Benco Sales Forum) 

  • Oversee the quarterly publication of our award-winning magazine, Incisal Edge, that focuses on best practices for dentists 

  • Stay up to date with the latest marketing technologies and best practices 

  • Oversee planning and execution of our dental trade show strategy 

  • Stay on top of dental industry knowledge by attending national and regional dental trade shows, and co-traveling with our sales and service associates 

  • Use data and information to make data-based decisions 

  • Chair our Sales and Marketing committee to develop integrated sales and marketing efforts to drive continued sales growth  

  • Oversee our content marketing strategy with a focus on thought leadership 

  • Lead quarterly Objectives & Key Results (OKR) planning sessions for Marketing and Supply Chain 

  • Maximize company profitability through effective pricing strategies and vendor rebate programs 

  • Evolve Benco Select, our Customer Loyalty program, ensuring that it remains the industry’s best loyalty program 

  • Team with Business Development to research new products and services to expand our portfolio to help us deliver on our mission of driving dentistry forward 

  • Steward our $100M+ inventory by balancing product fill rates and inventory turns 

  • Oversee our product catalog ensuring accurate product descriptions, photos and pricing 

  • Ensure that our vendor partners are treated with love, respect, fairness, and honesty 

Do YOU Meet These Requirements?

  • 10+ years experience in marketing/management 

  • Master’s degree in Marketing, Communication, Management or equivalent education/experience 

Who We Are: It’s our Mission to Drive Dentistry Forward

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 30,000 customers and over 1,400 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.





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