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Digital Marketing Strategist

Location:
Business Unit: Marketing

Nationwide - Remote

Digital Marketing Strategist Position at Benco Dental

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

  • Excellent Compensation Packages
  • Medical, Dental and Vision Benefits Effective on Day 1
  • 401k Package, Paid Time Off Program, and Profit Sharing
  • Flexible/At Home Working Options
  • Associate Discounts and Community Giveback Programs
  • College Tuition Savings Program
  • Caring Family Culture Toward all Associates
  • Certified as a FORTUNE Great Place to Work
  • Opportunities to join resource groups that promote Diversity, Equity, and Inclusion
  • Family owned for 90+ years

Position Summary:

The Digital Marketing Strategist will spearhead the creation, execution and analysis of digital content and campaigns to boost brand awareness and customer engagement for a nationwide supplier of dental merchandise, equipment, and services.

  • Steer Benco’s digital presence by having a thorough understanding of digital touchpoints and digital marketing strategy
  • Reach target audiences through highly effective digital campaigns across multiple channels (including paid search, social media, e-mail, e-commerce and SEO)
  • Define customer personas, generate and nurture leads, and analyze user experience data to monitor effectiveness and refine strategy
  • Develop and implement the company’s social media strategy, and partner with internal agency on content creation

Do YOU Possess These Skills and Attributes?

  • Deep experience with digital marketing assets, channels and techniques, and the ability to deploy the right mix to drive brand awareness, engagement, and traffic
  • Excellent communication, analytical and organizational skills, with the ability to understand complex problems and articulate solutions
  • Thorough understanding of marketing analytics tools with the ability to summarize and present data with findings to a non-technical audience
  • Resourceful self-starter who exercises creativity, resilience, innovation and project management skills
  • Experience with A/B and/or multivariate testing
  • Experience writing, editing and managing online ads, landing pages and targeted emails
  • Comfortable prioritizing and balancing multiple projects at once
  • Curious and creative with a continuous improvement mindset
  • HubSpot experience a plus

Do These Responsibilities Interest YOU?

  • Work with Marketing and cross-functional departments to understand key company objectives, and conceptualize campaigns to meet those objectives
  • Promote Benco’s mission, values, key differentiators, and thought leadership through engaging, educational and entertaining content that builds customer trust and loyalty
  • Define, execute and measure effective digital marketing plans to reach target audiences
  • Research new audiences and media channels, stay up-to-date on trends and best practices, and monitor the competitive landscape, in order to recommend and test innovative ways to grow Benco’s digital marketing strategy
  • Act as project manager for web design and development projects, liaising between internal customers and Benco’s internal web team; gather project goals and requirements, manage and communicate project schedules
  • Schedule and publish social media, digital and email content, partnering with creative team to develop visuals, videos and copy; copywriting experience a plus
  • Stay up-to-date on industry trends and company initiatives to ensure continuous generation of fresh and engaging content, and infuse creativity into marketing plans
  • Employ digital analytics tools (like Google Analytics, Google AdWords and HubSpot) to manage and track the success of marketing campaigns, digital presence, and performance; prepare timely reports and make recommendations to increase engagement
  • Collaborate with SEO/SEM consultant on identifying trends and implementing strategy to boost ROI in paid search engines and increase rankings on all major search networks
  • Serve as HubSpot subject matter expert, providing day-to-day data management and administration
  • Assist with customer insight and segmentation initiatives and develop targeted email lists

Do YOU Meet These Requirements?

Experience

  • 5-7+ years of marketing and communications experience with an emphasis on digital platforms

Education

  • Minimum Bachelor’s degree in Marketing, Communications or related field

Who We Are: It’s our Mission to Drive Dentistry Forward

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 30,000 customers and over 1,400 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.

 

 

 

 

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