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Marketing Research Manager

Location: Pittston, PA
Business Unit: Marketing

The Marketing Research Manager will lead a team of analytical-focus professionals responsible for applying knowledge of advanced research and statistical analysis methods, including predictive modeling techniques. The focus will be to identify trends and answers the questions that are critical to the profitability and performance of the operations.

The Experience We Are Looking For:

  • Experience: 7-10 years in a related position

Qualifications: The ideal candidate will possess:

  • Education: Bachelorís degree in Marketing or related field
  • Skills Needed:

    • Ability to manage, coach, train, motivate and mentor associates

    • Excellent customer service, communication, and computer skills

    • Negotiation and multi-tasking skills

    • Applied knowledge of advanced research and statistical analysis methods, including predictive modeling techniques

    • Strong knowledge of using advanced analytic tools (Python, SAS, R, SPSS) to manipulate data and perform analysis

    • Knowledge of SQL

    • Must be comfortable working with large amounts of data, be detail oriented, and possess excellent business acumen

    • Expert at summarizing and presenting data, and able to communicate findings to a non-technical audience

    • Understanding of Marketing KPIs

    • Understanding of text mining

    • Understanding of pricing theory and contractual pricing

Duties and Responsibilities:

  • Manage, coach and motivate a team of analytical-focused individuals to provide meaningful and actionable deliverables to increase productivity and margins.

  • Work with Equipment Sales Manager, Purchasing Manager, and Marketing Director to create or improve measurement tools to improve their departments effectiveness.

  • Employ a combination of technical skill, knowledge of research methodologies, and statistical analysis to enhance our understanding of customer behavior.

  • Utilize LEAN analysis of processes that effect sales, marketing and branch operations.

  • Encourage team to suggest and develop the best analytic methods to answer the questions important to the business.

  • Lead design, testing, and deployment of quantitative and predictive models for use by the organization.

  • Manipulate and analyze detailed data, and create easily digestible summaries.

  • Leverage the teamís curiosity and creativity to imagine new ways to report, analyze, and make actionable use of data, with the goal of helping the business make smarter decisions.

  • Capture, manipulate, summarize, and present data to understand gross margin trends, and suggest process to improve.

  • Partner with marketing, sales, and finance to understand pricing issues, and develop ways to answer their business needs with the use and interpretation of data.

  • All job duties and responsibilities are essential functions of the position.

Who We Are: Itís our mission to deliver success smile after smile.

Benco Dental is the largest privately owned, full-service dental distributor in the United States and has remained in the family since 1930óa family that now includes our more than 30,000 customers and over 1,400 associates in 45 states.

We provide more supply and equipment options than any other full-service distributor; including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians.

Why Join our Team?

  • We drive dentistry forward by leveraging innovative solutions and our caring family culture.

  • Family-owned for 80+ years

  • #19 Best Companies to Work for in Health Care

  • Annual Profit Sharing

  • Medical, Dental, Vision effective Day 1

If you enjoy working for a progressive company that is growth minded and values customers & associates we encourage you to learn more about our Benco family.† We are looking for driven professionals who want to play a key role in our future success.

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