Pittston, PA / This is a hybrid position at our Home Office location 

Senior Copywriter at Benco Dental

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

• Excellent Compensation Packages

• Medical, Dental and Vision Benefits Effective on Day 1

• 401k Package, Paid Time Off Program, and Profit Sharing

• Flexible/At Home Working Options

• Associate Discounts and Community Giveback Programs

• College Tuition Savings Program

• Caring Family Culture Toward all Associates

• Certified as a FORTUNE Great Place to Work

• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

• Family owned for 90+ years

Position Summary:

The Senior Copywriter will be responsible for crafting compelling and persuasive content across various platforms, including digital and print advertising, websites, social media, and UI/UX interfaces. This role involves collaborating closely with creative teams, marketing strategists, and clients to develop engaging narratives that resonate with target audiences and drive brand objectives. The Senior Copywriter must possess a deep understanding of tone, style, and audience demographics to create tailored messaging that enhances user experience and promotes brand identity. Additionally, they are expected to conduct thorough research, analyze market trends, and adapt their writing to align with evolving industry standards. This position requires strong creative and critical thinking skills, as well as the ability to manage multiple projects and deadlines while maintaining a high standard of quality. Ultimately, Benco's Senior Copywriter will play a crucial role in shaping a brand's voice and ensuring consistent messaging across all channels.

Do YOU Possess These Skills and Attributes?

• Proven portfolio showcasing strong writing skills and creative thinking
• Solid understanding of SEO principles and best practices
• Familiarity with UI/UX concepts and the ability to collaborate effectively with design teams
• Excellent communication, organizational, and time-management skills
• Ability to work independently and as part of a team in a fast-paced environment

Do These Responsibilities Interest YOU?

• Content Creation: Develop original and engaging copy that aligns with brand guidelines and resonates with our target audience across multiple channels
• Brand Voice: Maintain and evolve the brand's tone and style, ensuring consistency across all content and communications
• SEO Optimization: Collaborate with the SEO team to research keywords and implement SEO best practices in copy to enhance search engine visibility
• UI/UX Collaboration: Work closely with the design and development teams to ensure that copy complements UI/UX design, enhancing the overall user experience
• Campaign Development: Contribute to the ideation and execution of marketing campaigns, creating compelling narratives that drive engagement and conversions
• Editing and Proofreading: Review and edit copy to ensure clarity, accuracy, and adherence to brand standards
• Market Research: Stay updated on industry trends, audience preferences, and competitive landscape to inform content strategies
• Mentorship: Provide guidance and support to junior copywriters, fostering a collaborative and creative environment

Do YOU Meet These Requirements?

• Bachelor's Degree in English, Communications or Marketing
• 4-6 years of copywriting, preferably in an agency or corporate setting

Who We Are: It’s our Mission to Drive Dentistry Forward

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.